PROTEST: Crushed insects and smarties - by Foodguide

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Quotes:

Britain's Vegetarian Society chief executive Tina Fox.

"There are some companies putting gremlins on our shopping lists,"


Nestle:

"The raw material for cochineal manufacture is obtained from insects native to Mexico, but a number of extraction and purification processes have to be gone through to make the preparation used for food colouring."


Smarties News Reports 

http://news.google.co.uk/news?hl=en&ned=uk&q=smarties

Did you know that purple and pink smarties contain crushed insects?  This is "old-hat" from as far as we can remember.  We have lived with it for years throwing out the purple and pink smarties (if you knew, that is) not ever think that we could or try to do anything about it.  Nothing new about that attitude either.  It appears the Vegetarian Society has decided to do something positive about.  As it is in Muslims' best interests, we feel we should give strength to this campaign.  Where ever you are in the world reading this alert please take part in the campaign and send a protest email as below (or reformulate it, if you wish). 

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I have read the reports of Nestle Smarties containing crushed insects.  As a Muslim, it is deeply offensive to me that you would use such detestable ingredients.  There are many alternatives that you could use for example: E129, Carmoisine, beetroot red, which are non animal derived and would give the colour desired.   A major Multinational company like yourselves should have no problem finding an alternative wholesome (vegetarian or synthetic) ingredient to replace it.

I call for Nestle to stop using crushed insects in Smarties.  We hope your company will do the wise thing and propose to change the ingredients.  After all, crushed insects are simply not wholesome no matter how many purification process it goes through.   I will not be buying Smarties until this change has taken place.  I will advise friends family and close associates to do the same.  In fact, I seriously consider boycotting Nestle Products and make use of Masterfoods Skittles and Cadburys chocolate products as a viable alternative.

Kind regards,

<YOUR NAME>

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